...And finally, musing on a new (?) brand of comfortable activism

I will say, my 'favorite' kind of passive, consumerist, and misguided activism has got to be Ethos water: the gimmick is that a portion of the price of every bottle goes to funding grants the company makes towards humanitarian water programs... They are trying to give children clean water and raise awareness of the global water crisis. But wait--the global water crisis and lack of clean water is frequently caused by the very privatization of water that allows Ethos to sell bottled water in the first place!!

http://www.womanist-musings.com/2010/02/activism-round-here.html